Who is responsible for regulating advertising of over-the-counter (OTC) drugs?

The Federal Trade Commission (FTC) is responsible for regulating the advertising of over-the-counter (OTC) drugs. This agency oversees the promotion and marketing practices to ensure that advertising is not misleading or false. The FTC’s role encompasses a broad spectrum of consumer protection, which includes ensuring that consumers receive accurate information about products, helping to prevent deceptive or unfair marketing practices.

OTC drug advertising must comply with FTC regulations, which focus on the truthfulness of claims made about the efficacy and safety of the product. This is particularly important in distinguishing promotional claims from scientific evidence. In contrast, the Food and Drug Administration (FDA) is primarily involved with the regulation and approval of drugs, including ensuring that labeling and packaging comply with safety standards, but not specifically the marketing or advertising aspects. State Boards of Pharmacy also have a role in regulating pharmacy practices, but their focus is more on the dispensing and practice standards, not on the advertising of OTC products. The Drug Enforcement Administration (DEA) oversees controlled substances, and its scope does not extend to OTC drug advertisements.

In summary, the FTC’s mandate concerning consumer protection in advertising establishes it as the governing body responsible for overseeing the promotion of OTC medications.